At Flawless Diamonds, transparency isn't just a promise—it's a verifiable fact. We proudly utilize Authentia Traceability Solutions, the industry's first legally recognized protocol on public blockchains, to provide an incontrovertible record for every rough and polished diamond we trade. This system is the ultimate guarantor of your stone's origin and authenticity.
Authentia creates an immutable digital identity for every diamond, securing its journey through every stage of the supply chain. This process ensures that the stone you receive has a verifiable history, guaranteed by tamper-proof technology.

This phase integrates directly with our parent company, MAMINO® Maluti Mining Innovations, ensuring that our diamonds enter the traceable system right at the moment of discovery.
Direct Digital Upload: Rough diamonds are digitally registered at the mine site in Lesotho. This initial upload onto a public blockchain creates the permanent Certificate of Origin and a unique digital ledger that follows the stone for its entire lifecycle.
Physical-to-Digital Linkage: Proprietary subsurface nano-marking or chemical markers are applied to the physical stone. This ties the physical product to its digital twin, preventing fraud and guaranteeing the diamond’s identity.
Traceable Documentation: All initial documentation, including import/export data, is immediately logged, simplifying global logistics and ensuring regulatory compliance.

As a stone moves through cutting, polishing, and grading, Authentia maintains an unbroken record of custody and process.
Integrated Data Folder: The stone's "digital folder" holds all relevant documentation as it evolves, including cutting plans, GIA or lab documentation, and ownership transfers.
Immutable Record: Every custody transfer (from Mine to Tender House, to Manufacturer, to Gemological Lab, and finally to Flawless Diamonds) is logged on the blockchain. This hierarchical and composable record makes the chain of custody tamper-proof.
Enhanced Security: The system uses multi-layer security and blockchain cryptography, protecting data privacy while ensuring that origin and authenticity are publicly verifiable.



When a client purchases a stone from Flawless Diamonds, the full benefit of the traceability system is unlocked.
Integrated Data Folder: The stone's "digital folder" holds all relevant documentation as it evolves, including cutting plans, GIA or lab documentation, and ownership transfers.
Immutable Record: Every custody transfer (from Mine to Tender House, to Manufacturer, to Gemological Lab, and finally to Flawless Diamonds) is logged on the blockchain. This hierarchical and composable record makes the chain of custody tamper-proof.
Enhanced Security: The system uses multi-layer security and blockchain cryptography, protecting data privacy while ensuring that origin and authenticity are publicly verifiable.
By choosing a Flawless Diamond, you are not just acquiring a beautiful stone; you are acquiring an asset backed by the most secure, transparent, and legally recognized traceability solution in the industry.
Bruno Scarselli is a recognized authority and a third-generation expert in the world of rare and fancy color diamonds. His journey began in his family’s esteemed luxury diamond business, Scarselli Diamonds, Inc., a legacy that instilled in him an unwavering passion for integrity and excellence in the trade.
For over four decades, Bruno’s expertise in product acquisition, from the sourcing of rough diamonds to final certification, has placed him at the forefront of the industry. This deep, intimate knowledge of the diamond supply chain—from the mine floor to the retail showcase—is what ultimately drove his most significant endeavor: the creation of Authentia.io.
Launched as his legacy project, Authentia is the culmination of Bruno's experience and forward-thinking vision. Recognizing the industry's need for absolute transparency and the consumer's demand for ethical sourcing, he pioneered the development of the world's first patent-backed public blockchain platform for diamond traceability.
Bruno's commitment is simple: to secure the intrinsic value of every natural diamond by guaranteeing its provenance and authenticity. His groundbreaking work, which includes introducing legally recognized Certificates of Origin and Titles of Ownership, is revolutionizing the industry, ensuring that every stone tells a verifiable, immutable story.
Bruno Scarselli is not just carrying on a legacy; he is shaping the future of the diamond trade, establishing a new global benchmark for transparency and accountability that Flawless Diamonds is proud to champion.
Your Diamond Queries Answered with Precision and Care
How can I verify the authenticity of diamonds from Flawless Diamonds?
Each diamond is certified and comes with a report from recognized gemological institutes.
What makes Flawless Diamonds stand out from other jewelers
Flawless Diamonds excels in craftsmanship, unique diamond quality and personalized customer services.
Can I return a piece of jewelry if Im not satisfied
Yes, we offer a 30-day return policy on all our pieces, provided they are returned in their original condition
Can I return a piece of jewelry if Im not satisfied?
Yes, we offer a 30-day return policy on all pieces, provided they are in original condition.
How should I care for my diamond jewelry to ensure it remains in pristine condition
We recommend regular professional cleanings and inspections to ensure the durability and sparkle of your jewelry. At home, avoid exposure to harsh chemicals and store your pieces separately to prevent scratches.
Do Flawless Diamonds offer worldwide shipping
Yes, we offer secure worldwide shipping so you can receive your jewelry no matter where you are located. Each item is insured and shipped through trusted carriers.